Every part of your business sends a message to customers. 

Your customer service. Your emails. Your phone calls. Your logo. Your website. Your Tweets. 

It all sends a message, whether positive, negative or neutral. That’s why every little part of your business is a form of marketing. 

So examine each and every part of your business and ask yourself: “What message does this send to our customers?” 

If you like the message, do more of the same. If you don’t, you need to change it.