You’ve probably heard that you and your business should publish on social media every day.

But what if you’re so busy running your business that you don’t have time for all this manual content marketing work?

Well, one way to ease your burden is to use programs like Buffer or Hootsuite, which allow you to schedule social media posts in advance.

So you can create, say, a week’s worth of content at once, upload that content to your social media manager, and then let the manager automatically publish the content for you.