The only thing better than getting testimonials from your happy customers is getting great testimonials from your happy customers.

Happy customers will want to give you great testimonials. But they’re often unsure what to say. So they’ll be grateful for any guidance you can provide.

That’s why if a customer agrees to give a testimonial, you should ask leading questions that are designed to produce the ‘right’ answers:

  • “What problem did we solve for you?”
  • “How were you better off after using us?”
  • “Would you recommend us to your friends?”