Before the internet, you’d know when you were being interviewed by potential customers.

They would phone you or visit your shop, and you knew this first interaction might be the deciding factor in whether or not they spent money with you.

These days, though, customers interview you in secret and before they’ve interacted with you.

How? Well, on any given day, potential customers are secretly ‘interviewing’ you by visiting your website and your social media pages. You don’t realise you’re being interviewed, but you are.

How do you pass these interviews? By making sure you regularly add interesting, relevant content to your website and social media pages.