You’re not the only one with a content marketing strategy – and you can use that to your advantage.

There are other small businesses and solo entrepreneurs that are hosting podcasts or recording Zoom chats so they can promote their products and services.

They need people to appear on their podcasts and Zoom chats – people like you.

So offer your services. And when your podcast or Zoom chat goes live, publish it on your website and social media channels.

That way, you not only get free content, you also get valuable social proof.