“I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.”

Truer words were never spoken, Leo Burnett.

If your marketing is boring, people won’t consume it. And if people don’t consume your marketing, it won’t generate sales.

That’s why your business should strive to produce interesting marketing. The more interesting your marketing, the more people who will consume it. And the more people who consume your marketing, the more sales it will generate.