Planes need more power to take off and ascend than to cruise at altitude.

Marketing and business work the same way.

It takes far more effort to build trust, credibility and brand recognition through your initial marketing than it does to maintain your position through ongoing marketing.

So don’t be discouraged if you generate little or even no return from your initial marketing efforts. That’s normal. Marketing takes months or years to work, rather than days or weeks.

Once you finally achieve success with your marketing – don’t stop. Otherwise, your business may stall and crash to the ground.