Quality x Quantity = Q².

OK, it’s not as famous as Einstein’s equation, E = mc², but it’s still significant.

If you want to do good marketing, embrace the Q² equation.

You need to publish content your audience considers interesting, relevant and helpful – that’s quality.

But you also need to do it regularly and over the long-term if you want people to notice – that’s quantity.

If you publish quality marketing in large quantities, your business will gain trust, credibility and brand recognition. Einstein would surely agree.