Can you publish content on one social media platform … and then publish the same content on another social media platform?

Yes, I give you permission – but with two caveats.

First, make sure the content you publish on the first platform is appropriate for the second. Each platform has its own audience, style and tone, so what’s appropriate for LinkedIn may not necessarily be appropriate for TikTok. In that case, you might need to tweak the content to make it appropriate.

Second, don’t publish the content simultaneously on multiple channels. Do it on different days – e.g. run the video on LinkedIn on Monday and TikTok on Tuesday.