The more predictable you make your marketing, the more effective it will be.

Why? Because predictability equals trust.

There are two ways your business can be predictable: do regular marketing and use consistent messaging in your marketing.

Here’s why predictability works:

  • When a person or organisation is predictable, you feel you know them
  • The more you know someone, the more likely you are to trust them
  • The more you trust someone, the more likely you are to listen to them