What makes a bigger impact – when you tell a customer you’re great or when somebody else tells a customer you’re great?

That’s why your business should implement this two-step plan:

  • Ask your happy customers if they’ll refer you to their friends and family
  • Ask them to sing your praises while they’re making the referral

The beauty of this two-step plan is that it turns your happy customers into unpaid sales and marketing representatives for your business.