What do you assume when you visit a website and see the business has received media coverage?

You assume the business must be an industry leader and an expert in its field.

Maybe the business is, maybe it isn’t. How would you know? You just assume it is.

That’s why your business needs to pursue free media coverage. It will make you look like an industry leader, which in turn will make people want to do business with you.

Scoring free media coverage is hard … yet it’s probably easier than you think. One way to do it is to register with SourceBottle, a website that connects journalists who need sources like you with sources who need journalists.