“So, the other day, we were going for a walk and … “

Who cares! Just get to the point!

Whether you’re writing blogs, emails or website copy, just say what it is that you want to say.

Concise is good. Verbose is bad. 

Get to the point. Don’t make it hard for people to consume your marketing, because they won’t bother. 

So say what it is that you want to say – and then stop talking.