Every small business needs to build a database of email addresses.

Why? So you can send regular content marketing to your database.

The great thing about email marketing is that it’s 100% free and it reaches 100% of your customers.

Don’t make the mistake of relying on social media platforms for your marketing distribution. Here’s why:

  • They might cancel your account
  • They might start charging a publishing fee
  • They might limit who can see your content

Control is power. Don’t surrender it to someone else.