Here’s a fun game for you.

The next time you’re writing a social media post, blog, email, ebook or any other piece of marketing, try to remove as many words as possible.

The more words you remove, the more points you score.

Here’s why this is such a good game: the more concise you can make your marketing messages, the clearer and more persuasive they’ll become.

Remove pointless paragraphs. Shorten convoluted sentences. Delete unnecessary adjectives.