What would you do if you were looking at a property listing and discovered it had BIRs and could be developed STCA?

Would you go to the trouble of finding out that the real estate agent meant the property had built-in ‘robes (or wardrobes) and could be developed subject to council approval?

Or would you think it was too much effort and simply move on to the next property listing?

The problem with using acronyms in your marketing is that some customers won’t understand them. And some of those confused customers will disengage from your marketing as a result.

That’s why smart businesses know IGAGITAAIYM – it’s generally a good idea to avoid acronyms in your marketing.