One of the main reasons small businesses do blogging is to improve their SEO.

That’s why businesses often ask how long their blogs should be and how many keywords they should contain if they want to get maximum love from Google.

This might sound controversial, but I think you should ignore Google when doing blogging, for two reasons:

  • If your blogs are laser-focused on your customers, you’ll use the right number of keywords without trying
  • If your blogs are exactly as long as required to make your point, your customers will find them valuable

If you do both those things, customers will care about your blogs – which is the best SEO strategy of all.