Looking for a way to stand out in pitches?

One smart way is to do marketing before you show up on the day to pitch, as I explain in this episode of 3MinuteMarketing.

How? By sending a pre-meeting pack a few days before the pitch. The pack should include not only the key facts about your business, but also testimonials and case studies.

Pre-meeting packs tick two marketing boxes. First, they allow you to build trust and credibility ahead of the pitch. Second, they differentiate you from any rivals who don’t send packs of their own (which is likely to be all of them).