Here’s an interesting bit of inside information for you.

Generally, when I fail to convert potential clients, it’s not because they choose a rival content marketing agency. It’s because they choose to do no marketing instead.

Why? Because when they ask how long it’s going to take before they see a return on their investment, I tell them a truth they don’t want to hear: success in marketing occurs not in days or weeks but months or even years.

Are you unwilling to play the long game? If so, your rivals will be delighted to hear that.