What you give as a business is what you get back.

That doesn’t necessarily apply on an individual level – for example, if you give eight units of attention to a particular customer, that same person may not give you exactly eight units of business in return.

But it does apply on an aggregate level – so if you give 1,000 units of love, attention and concern to your customers, they will collectively give you 1,000 units of business in return.

That’s why the way you treat your customers is a form of marketing. The happier you make them feel, the more business they’ll eventually give you in return.

What you give is what you get.