A lot of small businesses produce marketing that, essentially, conveys the message featured in the headline.

Surprise, surprise: that’s not effective marketing.

Instead, you want to produce marketing that sends this message to your customers: “We care about you. We care about solving your problems. You are the centre of our universe.”

So your marketing needs to focus not on you but on your customers.

What happens if you produce self-centred marketing? Customers go elsewhere.