Here are not one but two crazy marketing ideas for you.

Crazy marketing idea #1: Stop talking about yourself on your About Us page – instead, talk about your customers.

If your small business wants to do effective marketing, it needs to stop focusing on itself and start focusing on its customers. That’s why, strange though it sounds, your About Us page should focus not on you but on them.

Crazy marketing idea #2: If you’re going to be talking about your customers on your About Us page, why not rename it an About You page?

That will really send the message that your marketing is laser-focused on your customer.