Is your content marketing not producing the sort of results you want it to produce?

Maybe it’s because you’re putting out what I call ‘corporate propaganda’. 

Corporate propaganda is where a small business talks about how wonderful they and their products or services are. It’s all about them, and not about their customers. 

You don’t like reading corporate propaganda put out by other businesses, so why would your customers enjoy reading your corporate propaganda? 

If you want results, focus on publishing content that’s helpful, relevant and interesting to your customers.