Marketing and communications tends to come in two different flavours.

The first flavour is vague and verbose. The second is precise and concise.

Most individuals and small businesses go for the first flavour. But you should choose the second.

Your customers don’t want to read blogs, emails and proposals that are vague and verbose, because then they have to work hard to understand what you’re saying.

They want your marketing and communications to be precise and concise, because then your message is easy to understand.

So why not give them what they want?