I want you to imagine a horrible place – a place where there’s no internet and no social media. Let’s call that place the 1980s.

Back in the 1980s, it was expensive for a small business to build a brand, because you had to pay for print ads, radio ads and maybe even TV ads.

But these days, thanks to the internet and social media, you can build a powerful personal brand and a powerful corporate brand for free. 

You can record videos, write blogs, publish social media posts – without paying anyone a cent.

So there’s no excuse not to have a powerful brand.