Don’t be one of those small businesses that’s afraid to test new marketing ideas.

Experiment with different marketing channels, different marketing messages and different marketing campaigns.

You don’t have to bet the house: a modest investment is fine. You’ll then get one of two outcomes from your marketing experiment: a thrilling success or a valuable learning opportunity.

I’ve tested all sorts of marketing ideas in the past, both for my content marketing agency, Hunter & Scribe, and for my personal brand, nickbendel.com.

Some have worked, many have failed. But I’ve always looked at those failures as valuable learning opportunities that have put me one step closer to success.