Here’s a quick overview of how SEO works, which should help you plan your content marketing.

When you do an online search for, say, “Best Smithville hairdresser”, Google wants to give you what it believes are the most relevant answers to your query.

In this instance, Google would present you with the websites of what it believes are the best hairdressers in Smithville, ranked accordingly.

So how does Google know which Smithville hairdressers are the best? Well, Google looks at many ranking signals, two of which are quantity of content and quality of content.

As a general rule, if you have a Smithfield hairdressing salon and you publish more content and better content than your rivals, you should rank higher in the Google search results.