At the end of this short video, I’m going to tell you something incredibly important.

First, though, let me tell you why every small business should do content marketing. 

The aim of content marketing is to build trust, credibility and brand recognition with your potential customers and referral partners. 

The more quality content you produce, the more you’ll get in front of these potential customers and referral partners, and the more authority you’ll develop. 

So what was the important thing I was going to say? 

When you do content marketing, open loops are a really effective tactic. An open loop is when you announce something, and then someone has to wait until the end to find out what it is.