Dentists sometimes say you don’t need to floss all your teeth – only the ones you want to keep.

A similar philosophy applies with marketing and small businesses. It’s not true that every business needs to do marketing – only the ones that want to make sales.

If you don’t want to make sales, you should feel under no obligation to do marketing.

Oh, wait, you do want to make sales? Then, yes, I’m sorry to say, you do need to do marketing. Yes, really.

People won’t buy from you if they don’t know you exist. People won’t buy from you if they don’t trust you. People won’t buy from you if they don’t believe you have credibility.

So how do you overcome those objections? Marketing.