Free media coverage provides tremendous social proof, because it sends the message that your small business is a trusted expert.

After all, why would the media write news about you or get a quote from you if you weren’t an industry leader?

Here’s how to get free media coverage:

  • Proactively contact the media outlets you want coverage from
  • Send them media releases that are relevant to their audience

Doing those two things doesn’t guarantee you free media coverage – nothing does. But at least it gives you a chance.