Here’s a (near) guarantee: the small businesses and individuals that are starring in your industry are the ones doing the most content marketing.

That prompts an obvious chicken-and-egg question.

Did their success give them the time and money needed to invest in content marketing? Or did they succeed because of an earlier investment in content marketing?

It’s up to you to answer that question.

But here’s one thing we can say for sure: success and content go hand in hand. For proof, just look at the companies and people enjoying the most success in your industry.