Some advertising slogans are so famous that everyone knows them.

  • “Just do it” by Nike
  • “Because you’re worth it” by L’Oreal
  • “A diamond is forever” by De Beers
  • “Finger lickin’ good” by KFC
  • “Have a break, have a Kit Kat”

Why are these slogans so famous? Is it because they’re so clever? Is it because they’re so well-written?

No. It’s because we’ve heard them hundreds of times throughout our life.

Spotted the marketing lesson yet?

Your small business needs to follow the lead of big business. Think of a marketing message. Repeat. Repeat again. And keep repeating.