The other day I had a coffee with a business owner who I had never met before. And we just hit it off – because it already felt like we knew, liked and trusted each other. 

We’d spent the past year interacting with each other on social media. I’d watched his videos. He’d watched mine. I’d commented on his posts. He’d commented on mine. 

During the meeting, without any prompting from me, he talked about doing business with my content marketing agency, Hunter & Scribe. 

And that’s why social media is a really effective marketing tool. It helps you build relationships with customers and referral partners.