It’s time to change your thinking.

You know those tyre-kickers and time-wasters your small business deals with?

Well, what if they weren’t actually tyre-kickers and time-wasters … but customers who weren’t ready to buy right now?

And what if, instead of ignoring them or sending cursory replies to their questions, you took the time to help them?

And what if you kept nurturing the relationship?

And what if, at some point in the future, they were ready to buy?

Which small business would they choose?