Want to improve your conversion rate by 1%?

If so, this little marketing trick might help.

The next time you email a proposal to a potential client, pay attention to the words you use for the file name and the words you put in the subject line.

For example, when my content marketing agency, Hunter & Scribe, sends proposals to clients, we might use this sort of wording:

  • File name = Company XYZ content marketing strategy
  • Subject line = The solution to Company XYZ’s content marketing problem

File names and subject lines are valuable marketing opportunities. Don’t waste them.