“So, Nick, how long does this marketing thing take to work?”

This is a question I get asked by most prospective clients.

And their heart tends to sink when I tell them: “A long time.”

The reality is, it takes a long time to build trust, credibility and brand recognition – kind of like filling a bathtub one drop at a time. 

The small businesses that succeed with marketing are those that play the long game – the ones that keep adding drops to the bathtub day after day after day.