Here’s a really curious fact you might have noticed.

When adults speak to toddlers, they’re really good at explaining things in plain, clear, simple English.

But when you take those same adults and put them in a business setting, strangely they lose the ability to speak clearly.

Who knows why, but they suddenly start littering their sentences with jargon, acronyms and business-speak.

Stop. This sort of communication is a turn-off for customers. 

If you want your marketing to be effective, you need to speak in plain, clear, simple English. Your customers will appreciate it.