Want to know how to do good content marketing?

Focus on the core problem your small business solves and talk about it repeatedly and forever.

For example, if you run a travel agency, the core problem you solve is to help people organise the best holidays in the most efficient way. In that case, you should talk about:

  • Enticing destinations
  • Fascinating cultural festivals
  • Quality insurance products
  • Helpful ticketing advice
  • Expert travel tips

So don’t talk about how wonderful your travel agency is; talk about the core problem being faced by your clients. And do it repeatedly. And forever.