If you’re wondering how to approach social media, heed these words of wisdom from Brian Solis.

“Social media is about sociology and psychology more than technology.”

Don’t make the mistake of obsessing about algorithms and posting times, because you’re not going to win on social media if you have a tech focus.

Instead, focus on building relationships with customers, referral partners and suppliers.

How do you build those relationships? By publishing interesting content and engaging with other people’s content.

When you focus on sociology and psychology, rather than technology, you win on social media.