Attention small businesses: you need to pump out a lot of content.

Maybe there was a time in the past when you could get away with doing a little bit of content marketing or none – but if there was, those days are gone.

Why do you need to pump out a lot of content? Because your rivals are. True story.

If your rivals send content marketing to your shared customer base and you don’t match them, guess who’s going to win more of those customers?

Alternatively, you could go easy on content marketing and make your rivals really happy.