Add emotion to your marketing, because if you connect emotion to your products, you’ll increase their perceived value.

A mattress, for example, might have a perceived value of $1,000.

But a scientifically designed mattress that will let you sleep like a baby and wake up feeling recharged and ready to conquer the day might have a perceived value of $1,500.

By adding emotion to your marketing, you’ll not only make customers want your products more, you’ll also make them willing to pay higher prices.