Want to hear a successful three-step formula you can use to improve your marketing?

The formula is called Goal-Obstacle-Plan.

Here’s how a travel agent might use the Goal-Obstacle-Plan formula when pitching to a client.

  • Goal – “Mr Client, you want to enjoy a relaxing beach holiday.”
  • Obstacle – “But you don’t know where and when to go.”
  • Plan – “So my suggestion is to visit Tahiti in August, when the humidity is at its lowest and there are no school children to bother you.”

The reason this marketing formula is successful is because it proves you know how to solve your customers’ problems.