Let me tell you about a really cool marketing idea I learned from a business owner friend of mine.

Send books to your customers and referral partners. Not ebooks – actual print books. And not just any books – but books that reflect that person’s interests.

So if the person is interested in personal development, you might send them Awaken the Giant Within by Tony Robbins. Or if waterskiing is their thing, send them A Daredevil & Two Boards by Gregor Ziemer.

Sending personalised books is not only a great way to build a relationship, it’s also a great way to differentiate you from your rivals.

Oh, and every time they see the book on their shelf, they’re going to think of you.