Some small businesses think that the best way to success lies in getting more customers through their doors. 

So all their marketing is devoted to winning new customers so they can keep making new sales.

But you don’t need a million new customers. All you need is a thousand true fans.  

Once you’ve got your thousand true fans, you then need to build and nurture those relationships so they’ll keep on buying from you. 

And the best way to do that is by sending them relevant, interesting and personalised marketing.