“People aren’t impressed by the answers you give. People are impressed by the questions you ask.”

Thanks for the words of wisdom, JT Foxx.

If you want to ask your customers the right questions, you need to focus your attention on them, rather than you and your business – which, of course, is the key to doing good marketing.

When you do marketing, you need to provide the sort of information your customers find interesting, relevant and helpful. To do that, you need to put yourself in their shoes.