Don’t make the mistake of thinking your marketing will be more effective if you just insert more adjectives and just give more examples.

Studies show that the longer it takes to deliver a message, the less effective and persuasive the message becomes.

Focus on delivering a punchy message with a clear point.

Some small businesses find this hard, either because they’re really proud of their offering and want to talk it up, or because they believe ticking more boxes results in more powerful marketing.

Less is more. Market accordingly.