What matters is not what you say but what they hear

Want to know the number one rule of communication?

It’s this: what matters is not what you say, but what they hear.

We’ve all experienced that maddening situation where we say one thing and the other person hears something completely different.

When that happens, it’s easy to blame the other person; but it’s more useful to accept personal responsibility and change the way we communicate.

This is something to remember when you’re sending marketing messages to your customers or chatting with them face to face. You need to communicate with them on their level.