I’ve got two words for you: DONALD and TRUMP.

I’m not going to talk about his policies or personality – that’s for you to judge. Instead, I’m going to talk about his approach to marketing and communications.

Here’s my view: Trump is a genius at marketing and communications.

There are two things Trump does brilliantly. First, he takes complex ideas and reduces them to simple, easy-to-understand phrases:

  • “Make America great again”
  • “Drain the swamp”
  • “Build the wall”
  • “Crooked Hillary”
  • “Fake news”

Second, he repeats his marketing messages so many times that they’re impossible to forget.