We always want to be front-of-mind with our customers, because if the time comes when they need the sort of product that we sell, and they’re thinking of us, we’ll be the one they choose.

That’s why I was impressed when a friend told me about a simple marketing hack he uses when he’s on LinkedIn.

What this friend does is ‘like’ lots of posts and lots of comments on those posts. 

Why? Because he knows that when these people check their notifications, they’ll be told that my friend liked their content. So his name will be highlighted on their feed. 

In other words, he’ll be front-of-mind.