Ever heard of the ‘pub intro’?

This was a really important lesson I learned in my first journalism job, because it significantly improved the quality of my writing and communications.

Sometimes, when we write a blog, an email or some other form of marketing communications, we may be unsure what information to put in the opening paragraph.

This is important for two reasons. First, a strong intro will help you attract and retain readers. Second, it will impact the structure you use for all the subsequent paragraphs.

That’s why you need to use the ‘pub intro’ in your marketing.

Watch this short video to find out what that is.